Krystina was on contract with The Online Jewellery Company, to get the graphics department and photo studio set up.
She was also responsible for concepts and designing website content, banners and landing pages, as well as creating content for social media. She also did product photography and retouching, as well as design for competitions and marketing material.
She had to ensure the brand content is consistent across all mediums and following best practice for e-commerce sites.
Krystina has been freelancing at Prettygirl Fashion Group for nearly 5 years now and while working there she has worked on all of their brands which include Table 8, W Lane, Beme and Rockmans.
While working there her responsibilities included design for digital advertising which included; banner ads, competitions, digital signage, edms, and digital look books.
She was also responsible for print design, which included look books, posters, newspaper ads, brochures, door decals, clothing swing tags, sew-in labels, style guides, collateral for PR events, retouching, photo concepts and video direction.
Krystina design various online materials for ACON based on the FROST* campaign. She designed a custom interactive facts page, which was incorporated seamlessly into the Ending HIV Wordpress site.
She also came up with various concepts for online advertising banners, one which won 2015 Best Gay/lesbian Online Ad Internet Advertising Award.
Krystina designed and develop an interactive book and game for children under 5.
Krystina and her partner at yolk produced the interactive component of the T-World NEXT video which interacts with Facebook and Twitter. Krystina came up with the concept and did all the design for the project.
She has also had the pleasure of creating various brand identities for a range of companies.
Secrect Walls was an art battle held once a month at the Oxford Art Factory. Krystina was responsible for everything online. She designed and produced the website, press releases, social media and video.
Krystina has worked on various award winning elearning projects.
While working at Ogily London, Krystina worked on print and digital campains. She worked with a copywriter to come up with various concepts and the executed the designs.
Krystina has worked on various digital projects throughout the years as well.
Krystina Gibson has worked in the Netherlands, the UK and Australia and has been designing and developing concepts for the past 16 years. She came from a strong print background, but is now also focussed on the digital side of advertising.
While in Amsterdam Krystina was at Tomtom International. There she was doing art direction and design, but she was also involved redesigning device skins and creating new device features.
In the past she has worked for quite a few top agencies such as W+K Amsterdam, AKQA Amsterdam and Ogilvy London. There she was doing design for campaigns and before this she was at Spin Sydney where she worked on advertising for fashion and other events. Here in Sydney she worked for a number of companies such as DDB, Fairfax, Vodafone, BMF, TBWA and Pretty Girl Fashion Group, and also runs Yolk Interactive with her partner, which has been running for just over 5 years.
BRANDS WORKED ON: AMERICAN EXPRESS, BT, BEME, CISCO, COCA-COLA, MATTEL, EBAY, CONTIKI, WRANGLER, LEE JEANS, MACQUARIE BANK, FASHION WEEK AUSTRALIA, ROCKMANS, TABLE 8, TELSTRA, TOMTOM, TROPFEST, JACQUI-E, PORTMANS, VODAFONE.
AWARDS: Krystina won 2015 Best Gay/lesbian Online Ad - Internet Advertising Award for Condom Statistics 2015.