Founder Yolk Int. | Digital Producer | Creative

IGA Rewards - Metcash

Project 011

IGA Rewards - Metcash

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Krystina does end-to-end email campaigns. She can analyse the data and make recommendations based on her findings. She does A/B testing, segments databases and creates logic target groups. She also writes the data and creative briefs. She does design, builds and schedules the weekly campaigns and updates and maintains the journey campaigns.

  • Client: IGA Rewards - Metcash
  • Role: Senior Digital Campaign Producer
  • Year: 2022

SUPA Valu - Metcash

Project 011

SUPA Valu - Metcash

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Krystina does end-to-end email campaigns. She can analyse the data and make recommendations based on her findings. She does A/B testing, segments databases and creates logic target groups. She also writes the data and creative briefs. She does design, builds and schedules the weekly campaigns and updates and maintains the journey campaigns.

  • Client: Supa Valu - Metcash
  • Role: Senior Digital Campaign Producer
  • Year: 2022

MyHouse

Project 01

MyHouse

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Krystina created email content: write copy, create engaging subject lines & design of emails. Set them up and scheduled using MailChimp. Used best practices for email deployment. Co-ordinated extra content for emails and social media. Design and prepare window decals for print.

  • Client: MyHouse
  • Role: Design, Email Marketing
  • Year: 2019

NoniB Group

Project 01

NoniB Group

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Krystina managed and updated the weekly email schedule, Created email content: including writing copy, featured product & design of emails Set up and schedule emails using Emarsays. She also did research and presented learnings regarding email marketing best practices and co-ordinated content for digital marketing and social media. She did all the designs as well.

  • Client: NoniB Group
  • Role: Design, Digital Marketing Co-ordinator
  • Year: 2019

The Online Jewellery Company

Project 01

The Online Jewellery Company

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Krystina was on contract with The Online Jewellery Company, to get the graphics department and photo studio set up.

She was also responsible for concepts and designing website content, banners and landing pages, as well as creating content for social media, product photography and retouching, as well as design for competitions and marketing material.

  • Client: The Online Jewellery Company
  • Role: Art Direction, Design, Concepts, Product Photography for Sales and Social Media
  • Year: 2016

PrettyGirl Fashion

Project 02

PrettyGirl Fashion

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Krystina has been freelancing at Prettygirl Fashion Group for 5 years and while working there she has worked on all of their brands which include Table 8, W Lane, Beme, Rockmans and EziBuy.

While working there her responsibilities included design for digital advertising which included; banner ads, competitions, digital signage, edms, and digital look books.

She was also responsible for print design, which included look books, posters, newspaper ads, brochures, door decals, clothing swing tags, sew-in labels, style guides, collateral for PR events, retouching, photo concepts and video direction.

  • Client: PrettyGirl Fashion Group
  • Role: Art Direction, Design
  • Year: 2016

Video Production

Project 09

Billabong Water

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Billabong water have developed small potable drinking water plants for livestock and human consumption. Krystina produced a video for them to show their customers some insight to why they developed this system.

  • Client: Billabong Water
  • Role: Production
  • Year: 2016

3D Video Production

Project 10

Nulok Roofing Instructional Video

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Krystina is the producer for 3D instructional videos made for Nulok Roofing. She does the storyboards, manages the projects budget and resources.

  • Client: Nulok Roofing
  • Role: 3D Video Production
  • Year: 2018

ACON

Project 03

ACON Gay Mens Health

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Krystina designed a custom interactive facts page, which was incorporated seamlessly into the Ending HIV Wordpress site for ACON. This had to sit with the existing FROST* campaign. She did the wireframes, testing and managed the projects budget and resources.

She also came up with various concepts for online advertising banners, one which won 2015 Best Gay/lesbian Online Ad Internet Advertising Award.

  • Client: ACON
  • Role: Concept, Design, Digital Production
  • Year: 2015

Kitty Pom App

Project 04

Kitty Pom

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Krystina produced an interactive book and game for children under 5. She did the wireframes, testing and managed the projects budget and resources.

  • Client: Yolk
  • Role: Concept, Design and Production
  • Year: 2015

T-World Next

Project 05

T-World presents next

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Krystina and her partner at yolk produced the interactive component of the T-World NEXT video which interacts with Facebook and Twitter. Krystina came up with the concept and did all the design for the project.

  • Client: Eddie Zammit, Founder of T-World
  • Role: Concept, Interface design
  • Year: 2012

Brand Identity

Project 06

Brand Identity

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Krystina has had the pleasure of creating various brand identities for a range of companies.

  • Client: various
  • Role: Concept and Design
  • Year: various

Secret Walls

Project 08

Secret Walls

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Secrect Walls was an art battle held once a month at the Oxford Art Factory. Krystina was responsible for everything online. She designed and produced the website, press releases, social media and video.

  • Client: Secret Walls Australia
  • Role: Art Direction, Design and Digital Production
  • Year: 2014

elearning

Project 09

Elearning

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Krystina has worked on various award winning elearning projects.

  • Client: Various
  • Role: Design
  • Year: 2014

Ogilvy

Project 010

Ogilvy

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While working at Ogily London, Krystina worked on print and digital campains. She worked with a copywriter to come up with various concepts and the executed the designs.

  • Client: Ogilvy London
  • Role: Concepts and Design
  • Year: 2008

Various Digital

Project 011

Various Digital

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Krystina has designed various digital projects throughout the years as well.

  • Client: Various
  • Role: Design
  • Year: Various

About

Krystina Gibson has worked in advertising and corporate environments for over 20 years and jumps seamlessly between the two. She co-founded Yolk Interactive in 2010, where she focussed on project management, planning and new business. Producing animation, 3D, video, mobile apps, digital signage, email and banner ad campaigns. Yolk was her baby for many years.

Over the past few years she has worked at a number of prestigious companies here and abroad. Companies such as Wieden+Kennedy Amsterdam, AKQA Amsterdam, Ogilvy London, Tom Tom International, DDB, Fairfax, Vodafone, BMF, TBWA, Mosaic Brands and Metcash just to name a few.

She is a strategic and futuristic thinker with an infectious energy, who tends to motivate and inspire the people around her. She also has diverse skills, turns thought into action and has an impeccable eye for detail.

AWARDS: Krystina won 2015 Best Gay/lesbian Online Ad - Internet Advertising Award for Condom Statistics 2015.

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